D72A4789 2 scaled

Cupcakes and Counting

Cupcakes and Counting is a luxury cake atelier based in Swords, Co. Dublin. We specialise in bespoke and elegant wedding cakes that are renowned in the national and international wedding arena. Imagination, creativity, and artistry are the core foundation of our work. Our wedding cakes are meticulously designed and hand-crafted to our clients’ vision while incorporating our own signature style. We don’t just make wedding cakes, we create centrepieces that exude class, grace, and sophistication.

It was November 2013 when a super typhoon reduced the beautiful city of Tacloban in the Philippines to nothing but debris and rubbles. Jay, Jen’s husband, hailed from this city so they were personally affected by this tragedy. The damage was so severe that the city was left with no power, no food, no clean water, and no proper shelter. Jay’s family thankfully survived the onslaught, however, the number of casualties raised to alarming heights. The world moved its forces and extended as much help as they can. FIlipino and Irish organisations here in Ireland have also lent a helping hand. The support was overwhelming! Jen and Jay also decided to do a fundraising of their own by selling cupcakes. They were able to send a considerable amount of money to those who have been displaced and needing some financial assistance. The fundraising ended, however, the orders didn’t stop coming. People were still asking for their cupcakes. After a few months and some serious consideration, Cupcakes and Counting was born!

Unit 2, River Mall, Swords, County Dublin, K67 RD93

Tue-Fri: 10am-5pm, Sat: 10am-2pm

About Us

Originally from the Philippines, Jen was a trained neuro and surgical theatre nurse, who quit her position in the summer of 2019 to pursue her dream of becoming a professional cake artist.
While mostly self-taught, she definitely has a very special talent for sugar sculpture and creates stunning and unique edible art. Her talents are recognised world-wide (with over 27K followers on Instagram) and she is in high demand for teaching her craft across the globe.



  • AB powerscourt house wedding 5 websize
  • D72A3398
  • IMG 20190723 155042
  • IMG 20190723 155229
  • IMG 20190723 155255
  • IMG 20190723 155305
  • IMG 20190906 142740
  • IMG 20190906 142814

Product Ranges

Wedding Cakes, Birthday Cakes, Specialty Cakes & Cupcakes.


Direct orders


Baked Goods, Beverages, Coffee